What is programmatic advertising?
It is a type of online advertising in media and digital platforms in which the advertiser buys audiences and not spaces as in traditional advertising
How does it work?
Thanks to 500,000 calculations in a second you know the interests, preferences and habits of a specific IP address in other words: a potential customer! If we know that someone is interested in buying a car we can target the person with a relevant advertisement even when the person is browsing on other websites not related to cars.
- Low investment costs.
- The budget is defined by the customer.
- Higher reach.
- Better results and succesful strategies.