What is programmatic advertising?

It is a type of online advertising in media and digital platforms in which the advertiser buys audiences and not spaces as in traditional advertising

What is programmatic advertising? - Emerald Studio Agencia Digital - Bogotá, Colombia iPad iPhone

How does it work?

Thanks to 500,000 calculations in a second you know the interests, preferences and habits of a specific IP address in other words: a potential customer! If we know that someone is interested in buying a car we can target the person with a relevant advertisement even when the person is browsing on other websites not related to cars.

  • Low investment costs.
  • The budget is defined by the customer.
  • Higher reach.
  • Better results and succesful strategies.

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